Have you seen or heard these commercials for the drug Boniva? (Bone-ee-va) It's a drug for osteoporosis. Sally Field has been pitching on TV and Radio lately.
Those ads crack me up!
So, what did the brainstorming session sound like…
"Uh lets see this is for your bones so…"
"Sounds like steroids"
"Perfect! Print the invoice! 300 hours of market research. Lets go home."
Remember- Bone-iva, its for your Bone-itis!